IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Customer dependence and customer loyalty in traditional and modern format stores | Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind |
| 16-May-2016 | Small retailer’s merchandise decision making: A grounded theory approach | Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi |
| 2014 | Prathista industries limited: a rural initiative | Mishra, Hari Govind; Sinha, Piyush Kumar; Koul, Surabhi |
| 2016 | Antecedents to Customer Dependency in Buyer-Seller Relationship: A BOP Retailer Investigation | Koul, Surabhi; Sinha, Piyush Kumar; Mishra, Hari Govind |
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