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Issue DateTitleAuthor(s)
2014Impact of customer dependency in buyer–seller relationship: a case of small retailersMishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul
2014Impact of Store atmospherics on customer behavior: influence of response moderatorsMishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul
2014Buying impulsive trait: an effective moderator for shopping emotions and perceived riskMishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul
2014Shopping habits and decision making styles of mall customersSingh, Sarbjot; Sinha, Piyush Kumar; Mishra, Hari Govind
2014The effect of CRM stages along with brand images and values on sustainable corporate performanceMishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot
2014Prathista industries limited: a rural initiativeMishra, Hari Govind; Sinha, Piyush Kumar; Koul, Surabhi
2014Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encountersSinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi
2014Buying impulsive trait: an effective moderator for shopping emotions and perceived riskSinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot
2014Impact of consumer social responsibility and brand social responsibility image on brand loyaltySinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot