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Issue Date | Title | Author(s) |
---|---|---|
2014 | Impact of Store atmospherics on customer behavior: influence of response moderators | Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul |
2014 | Buying impulsive trait: an effective moderator for shopping emotions and perceived risk | Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul |
2014 | The effect of CRM stages along with brand images and values on sustainable corporate performance | Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot |
2014 | Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi |
2014 | Buying impulsive trait: an effective moderator for shopping emotions and perceived risk | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot |
2014 | Impact of consumer social responsibility and brand social responsibility image on brand loyalty | Sinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot |