IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 29-Jun-2016 | Impact of store format on shopping involvement | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
| 16-May-2016 | Small retailer’s merchandise decision making: A grounded theory approach | Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi |
| 2016 | Role of gratitude and obligation in long term customer relationships | Sinha, Piyush Kumar; Dewani, P. P.; Mathur, S. |
| 2016 | Antecedents to customer dependency in buyer-seller relationship: a BOP retailer investigation | Sinha, Piyush Kumar; Koul, S.; Mishra, H. G. |
| 25-Jul-2016 | Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience | Abhishek; Sinha, Piyush Kumar |
| 2016 | Antecedents to Customer Dependency in Buyer-Seller Relationship: A BOP Retailer Investigation | Koul, Surabhi; Sinha, Piyush Kumar; Mishra, Hari Govind |
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