IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
2017	Customer dependence and customer loyalty in traditional and modern format stores	Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind
8-Sep-2012	The luxury roundtable: does the luxury business need a rethink?	Sinha, Piyush Kumar; Som, Ashok
15-Jan-2010	Case analysis on makemytrip.com	Vyas, Preeta H.; Sinha, Piyush Kumar
2013	Infibeam Internet Retailing	Sinha, Piyush Kumar; Marcolin, Barbara L.; Verma, Varsha; Gupta, Nupur
2017	Brand adoption by BoP retailers	Sinha, Piyush Kumar; Gupta, S.; Rawal, Saurabh
2014	Decision making process for bottom of the pyramid consumers: a case of FMCG products	Koul, Surabhi; Sinha, Piyush Kumar; Mishra, H. G.
29-Jun-2016	Impact of store format on shopping involvement	Sinha, Piyush Kumar; Uniyal, Dwarika Prasad
16-May-2016	Small retailer’s merchandise decision making: A grounded theory approach	Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi
2013	Turning Around the Business as Well Creating Sustainability	Sinha, Piyush Kumar; Varkkey, Biju
2014	Teaching social entrepreneurship: development through the juxtaposition of heart and head	Sinha, Piyush Kumar; Bharthi, Pathak; Thomas, Sujo