IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
2014	The effect of CRM stages along with brand images and values on sustainable corporate performance	Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot
5-May-2013	Role of haptic touch in shopping	Abhishek, S.; Sinha, Piyush Kumar; Vohra, Neharika
2016	Role of gratitude and obligation in long term customer relationships	Sinha, Piyush Kumar; Dewani, P. P.; Mathur, S.
2016	Antecedents to customer dependency in buyer-seller relationship: a BOP retailer investigation	Sinha, Piyush Kumar; Koul, S.; Mishra, H. G.
2013	Impact of consumer social responsibility and brand social responsibility image on brand loyalty	Mishra, H. G.; Singh, Sarabjot; Koul, Surabhi; Sinha, Piyush Kumar
9-Jul-2010	Planet Health	Jain, Abhinandan K.; Sinha, Piyush Kumar; Bhardwaj, P.
Oct-2015	Online retailing paired with kirana—a formidable combination for emerging markets	Sinha, Piyush Kumar; Gokhale, Srikant; Rawal, Saurabh
2014	Prathista industries limited: a rural initiative	Mishra, Hari Govind; Sinha, Piyush Kumar; Koul, Surabhi
2015	The legal structure and framework of luxury goods market in India: competitive or restrictive growth?	Sinha, Piyush Kumar; Thomas, Sujo; Patel, Ritesh
2014	Elements of task definition shopping situations: a study in context of products high on haptic salience	Abhishek; Sinha, Piyush Kumar