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Issue Date | Title | Author(s) |
---|---|---|
2014 | Decision making process for bottom of the pyramid consumers: a case of FMCG products | Koul, Surabhi; Sinha, Piyush Kumar; Mishra, H. G. |
16-May-2016 | Small retailer’s merchandise decision making: A grounded theory approach | Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi |
2013 | Impact of consumer social responsibility and brand social responsibility image on brand loyalty | Mishra, H. G.; Singh, Sarabjot; Koul, Surabhi; Sinha, Piyush Kumar |
2016 | Antecedents to Customer Dependency in Buyer-Seller Relationship: A BOP Retailer Investigation | Koul, Surabhi; Sinha, Piyush Kumar; Mishra, Hari Govind |
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