IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2013 | Case of Branding: North Avenue | Sinha, Piyush Kumar |
| 2013 | To Sell Now or Never | Sinha, Piyush Kumar |
| 1-Jan-2013 | Marketing | Baines, Paul; Fill, Chris; Sinha, Piyush Kumar |
| 2017 | Customer dependence and customer loyalty in traditional and modern format stores | Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind |
| 24-Jul-2008 | Bermuda triangle and the Indian retail industry | Sinha, Piyush Kumar |
| 19-Oct-2002 | Strategic alliance: from competition to co-operation | Sinha, Piyush Kumar; Singh, Anuj |
| 26-Oct-2004 | Kool King limited | Ravichandran, N.; Sinha, Piyush Kumar |
| 25-Oct-2004 | Observations on observation in India's dynamic urban markets | Dholakia, Nikhilesh; Sinha, Piyush Kumar |
| 17-Jul-2001 | Radio renaissance | Sinha, Piyush Kumar; Singh, Anuj |
| 17-Jul-2001 | The world within the shop | Sinha, Piyush Kumar |
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- 73 2010 - 2017
- 13 2001 - 2009