IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
16-May-2016	Small retailer’s merchandise decision making: A grounded theory approach	Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi
2014	Impact of Store atmospherics on customer behavior: influence of response moderators	Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul
2014	Buying impulsive trait: an effective moderator for shopping emotions and perceived risk	Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul
2014	The effect of CRM stages along with brand images and values on sustainable corporate performance	Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot
2014	Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters	Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi
2014	Buying impulsive trait: an effective moderator for shopping emotions and perceived risk	Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot
2014	Impact of consumer social responsibility and brand social responsibility image on brand loyalty	Sinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot
2016	Antecedents to Customer Dependency in Buyer-Seller Relationship: A BOP Retailer Investigation	Koul, Surabhi; Sinha, Piyush Kumar; Mishra, Hari Govind