IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 19-Oct-2002 | Deciding where to buy: store choice behaviour of Indian shoppers | Sinha, Piyush Kumar; Banerjee, Arindam; Uniyal, Dwarika Prasad |
| 22-Oct-2003 | Shopping orientation in the evolving Indian market | Sinha, Piyush Kumar |
| 26-Oct-2005 | Using observation research for segmenting shoppers | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
| 29-Oct-2006 | Planet Health (A) | Jain, Abhinandan K.; Sinha, Piyush Kumar; Bhardwaj, Preshth |
| 8-Nov-2007 | Role of dynamic capability and information technology in customer relationship management: a study of Indian companies | Pandya, Darshan; Sahu, Subrat; Sinha, Piyush Kumar |
| 9-Nov-2008 | Consumer learning and its impact on store format selection | Waterschoot, Walter van; Kenhove, Patrick Van; Wulf De, Kristof; Sinha, Piyush Kumar |
| 15-Apr-2009 | Store format choice in an evolving market: role of affect, cognition and involvement | Singh, Kamaljit Anand; Sinha, Piyush Kumar |
| 2017 | Brand adoption by BoP retailers | Sinha, Piyush Kumar; Gupta, S.; Rawal, Saurabh |
| 2014 | Decision making process for bottom of the pyramid consumers: a case of FMCG products | Koul, Surabhi; Sinha, Piyush Kumar; Mishra, H. G. |
| 29-Jun-2016 | Impact of store format on shopping involvement | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
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- 30 2010 - 2017
- 22 2002 - 2009