1. IIMA Institutional Repository

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Results 31-40 of 52 (Search time: 0.006 seconds).
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Issue DateTitleAuthor(s)
11-Mar-2009An Insight into the Growth of New Retail Formats in IndiaSinha, Piyush Kumar; Kar, Sanjay K.
12-Dec-2009Using transaction utility approach for retail format decisionSinha, Piyush Kumar
2014Teaching social entrepreneurship: development through the juxtaposition of heart and headSinha, Piyush Kumar; Bharthi, Pathak; Thomas, Sujo
2014Impact of Store atmospherics on customer behavior: influence of response moderatorsMishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul
2014Buying impulsive trait: an effective moderator for shopping emotions and perceived riskMishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul
2014The effect of CRM stages along with brand images and values on sustainable corporate performanceMishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot
5-May-2013Role of haptic touch in shoppingAbhishek, S.; Sinha, Piyush Kumar; Vohra, Neharika
2016Role of gratitude and obligation in long term customer relationshipsSinha, Piyush Kumar; Dewani, P. P.; Mathur, S.
2016Antecedents to customer dependency in buyer-seller relationship: a BOP retailer investigationSinha, Piyush Kumar; Koul, S.; Mishra, H. G.
2013Impact of consumer social responsibility and brand social responsibility image on brand loyaltyMishra, H. G.; Singh, Sarabjot; Koul, Surabhi; Sinha, Piyush Kumar

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