IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Customer dependence and customer loyalty in traditional and modern format stores | Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind |
| 26-Oct-2004 | Store choice in an evolving market | Sinha, Piyush Kumar; Banerjee, Arindam |
| 8-Sep-2012 | The luxury roundtable: does the luxury business need a rethink? | Sinha, Piyush Kumar; Som, Ashok |
| 15-Jan-2010 | Case analysis on makemytrip.com | Vyas, Preeta H.; Sinha, Piyush Kumar |
| 24-Jul-2008 | Bermuda triangle and the Indian retail industry | Sinha, Piyush Kumar |
| 19-Oct-2002 | Deciding where to buy: store choice behaviour of Indian shoppers | Sinha, Piyush Kumar; Banerjee, Arindam; Uniyal, Dwarika Prasad |
| 19-Oct-2002 | Strategic alliance: from competition to co-operation | Sinha, Piyush Kumar; Singh, Anuj |
| 26-Oct-2004 | Kool King limited | Ravichandran, N.; Sinha, Piyush Kumar |
| 22-Oct-2003 | Shopping orientation in the evolving Indian market | Sinha, Piyush Kumar |
| 25-Oct-2004 | Observations on observation in India's dynamic urban markets | Dholakia, Nikhilesh; Sinha, Piyush Kumar |
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- 103 2010 - 2017
- 35 2001 - 2009