IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 17-Jul-2001 | Radio renaissance | Sinha, Piyush Kumar; Singh, Anuj |
| 17-Jul-2001 | The world within the shop | Sinha, Piyush Kumar |
| 2013 | Infibeam Internet Retailing | Sinha, Piyush Kumar; Marcolin, Barbara L.; Verma, Varsha; Gupta, Nupur |
| 26-Oct-2005 | Using observation research for segmenting shoppers | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
| 22-Oct-2004 | Reference prices: impact of shopper's behaviour at the store | Sinha, Piyush Kumar; Prasad, P.V. |
| 1-Nov-2007 | Consumer learning and store choice | Waterschoot, Walter van; Kenhove, Patrick van; Wulf De, Kristof; Sinha, Piyush Kumar |
| 1-Nov-2006 | Family and store choice | Sinha, Piyush Kumar; Tripathi, Sanjeev |
| 1-Nov-2006 | Dynamic capabilities for consumer relationship management: roots of competitive advantage | Pandya, Darshan; Sahu, Subrat; Sinha, Piyush Kumar |
| 9-Nov-2008 | Consumer learning and its impact on store format selection | Watershoot, Walter van; Sinha, Piyush Kumar; Kenhove, Patrick van; Wulf De, Kristof |
| 1-Nov-2006 | Format choice in Grocery retailing | Sinha, Piyush Kumar; Singh, Prithvi; Tripathi, Sanjeev |
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- 103 2010 - 2017
- 35 2001 - 2009