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Issue Date | Title | Author(s) |
---|---|---|
2014 | Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi |
2014 | Buying impulsive trait: an effective moderator for shopping emotions and perceived risk | Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot |
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