IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2013 | Case of Branding: North Avenue | Sinha, Piyush Kumar |
| 2013 | To Sell Now or Never | Sinha, Piyush Kumar |
| 1-Jan-2013 | Marketing | Baines, Paul; Fill, Chris; Sinha, Piyush Kumar |
| 2017 | Customer dependence and customer loyalty in traditional and modern format stores | Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind |
| 2013 | Infibeam Internet Retailing | Sinha, Piyush Kumar; Marcolin, Barbara L.; Verma, Varsha; Gupta, Nupur |
| 2013 | Turning Around the Business as Well Creating Sustainability | Sinha, Piyush Kumar; Varkkey, Biju |
| 2014 | Enhancing Healthcare Access in India | Sinha, Piyush Kumar |
| 2014 | Initiative on Visual Mapping Based Assortment Planning | Sinha, Piyush Kumar |
| 11-Sep-2012 | " Choice of Channel Parner : In Class Excersise." | Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar |
| 2014 | Direct Selling in India; Its Structure, Behaviour, and Process | Sinha, Piyush Kumar |
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