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Issue Date | Title | Author(s) |
---|---|---|
2013 | Brand Adoption by Retailers that Serve Customers at the Base of Pyramid | Sinha, Piyush Kumar |
5-May-2013 | Role of haptic touch in shopping | Abhishek, S.; Sinha, Piyush Kumar; Vohra, Neharika |
2013 | Impact of consumer social responsibility and brand social responsibility image on brand loyalty | Mishra, H. G.; Singh, Sarabjot; Koul, Surabhi; Sinha, Piyush Kumar |
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