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Issue Date | Title | Author(s) |
---|---|---|
Mar-2016 | Pricing for e-commerce in emerging economies | Mandal, Sudipta; Sharma, Dheeraj |
Mar-2016 | Marketing channels for e-commerce in emerging markets | Kapoor, Ankur; Sharma, Dheeraj |
Mar-2016 | E-commerce selling in an emerging economy context | Pandey, Arpita; Sharma, Dheeraj |
Mar-2016 | Is conspicuous consumption of business leaders justified and morally defensible? | Borna, Shaheen; Sharma, Dheeraj |
Mar-2016 | Antecedents and consequences of brand equity: a meta analysis | Pandey, Arpita; Sharma, Dheeraj |
9-May-2016 | A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US | Sharma, Dheeraj |
9-May-2016 | A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US: A Teaching Note | Sharma, Dheeraj |
2016 | Swinging the mandate: developing and managing a winning campaign | Sharma, Dheeraj; Rao, Narayan Singh |