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Issue Date | Title | Author(s) |
---|---|---|
27-Aug-1979 | A generalized scale for pretesting print advertisements | Mehta, Subhash C.; Chabbra, H. S.; Raju, V. R. |
27-Aug-1979 | Effect of sexual illustrations on brand - products recall | Mehta, Subhash C.; Bhagwat, Nitin; Bhargava, Pravin; Vohra, Atul |
30-Apr-1979 | Predicting new product success: role of product category related perceptual variables | Mehta, Subhash C.; Pandya, Anil M. |