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Issue Date | Title | Author(s) |
---|---|---|
2007 | Trust and shopper patronage intentions: impact of congruity in store-shopper relationships | Kaul, Subhashini |
23-Jul-2007 | Dead capital and marketing | Sahay, Arvind |
23-Jul-2007 | The role of marketing in the organization | Sahay, Arvind |
23-Jul-2007 | How marketing of films makes duds profitable | Sahay, Arvind |
23-Jul-2007 | Taking an Indian brand to the world | Sahay, Arvind |
23-Jul-2007 | Consumer marketing with cricket | Sahay, Arvind |
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