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Issue Date | Title | Author(s) |
---|---|---|
12-Sep-2014 | Happy marketing teachers’day | Bhat, Harish |
22-Aug-2014 | Marketing in the world of Hi-Tech & Innovation (MMWHTI) (2014-15) (slot 7-8) (End-Term) | - |
2014 | Marketing in the World of High-Tech and Innovation (MMWHTI) (2014-15) (Mid-Term) | - |
18-Sep-2014 | Marketing conclave at IIM-A | - |
29-Jul-2014 | Study of switching behaviour under discounts: Strong brand vs. Weak brand | Mittal, Neha; Shekar, Raj; Biswas, Sumeet |
2014 | Cause related marketing - an Indian overview | Kureshi, Sonal; Thomas, Sujo |
2014 | Business to business marketing: a South-Asian Perspective(11th edition) | Hutt, M.D; Sharma, Dheeraj; Speh, T.W. |
2014 | Relationship marketing in online retailing - a meta-analytic approach | Varsha, Verma; Sharma, Dheeraj |
2014 | Marketing Management-1 (Slot-6) (End-Slot Exam) (2014-15) | Indian Institute of Management Ahmedabad |
2014 | Marketing 1 (Slot-3) (End-Term) (2014-15) | Indian Institute of Management Ahmedabad |
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