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Issue Date | Title | Author(s) |
---|---|---|
25-Oct-2021 | From silos to synergies: a systematic review of luxury in marketing research | Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; Haque, Tanjum |
19-Oct-2021 | Interfirm Collaboration and Exchange Relationships: A Research Agenda for Future Research | Borah, Sourav Bikash; Mallapragada, Girish; Bommaraju, Raghu; Venkatesan, Rajkumar; Thongpapanl, Tek |
30-Mar-2021 | How does the adoption of digital payment technologies influence unorganized retailers' performance? an investigation in an emerging market | Adhikary, Anirban; Diatha, Krishna Sundar; Borah, Sourav Bikash; Sharma, Amalesh |
4-Jan-2021 | Chief marketing officers' discretion and firms' internationalization: an empirical investigation | Kumar, V.; Borah, Sourav Bikash; Sharma, Amalesh; Akella, Laxminarayana Yashaswy |