Search
Add filters:
Use filters to refine the search results.
Results 1-2 of 2 (Search time: 0.003 seconds).
- previous
- 1
- next
Item hits:
Issue Date | Title | Author(s) |
---|---|---|
Jun-2019 | Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India | Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. |
2019 | Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? | Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv |