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Issue Date | Title | Author(s) |
---|---|---|
20-Jul-2005 | IPR is a much sought-after career | Agarwal, Anurag K. |
23-Jul-2007 | How marketing of films makes duds profitable | Sahay, Arvind |
22-Jul-2006 | How well do celebrity endorsements work | Sahay, Arvind |
23-Jul-2007 | Taking an Indian brand to the world | Sahay, Arvind |
23-Jul-2007 | Consumer marketing with cricket | Sahay, Arvind |
24-Nov-2000 | Changing the rules of the game while playing by them: some suggestion for women working outside the home | Vohra, Neharika |
1-Nov-2006 | Significance of human resource management in the changing environment | Sarkar, Anita; Sarkar, Arun |
23-Nov-2000 | Towards single piece flows: supply chain management | Raghuram, G. |
18-Oct-2001 | Teaching applied OR to Harvard business school of India | Dutta, Goutam |
9-Nov-2008 | Commercialization of microfinance | Sriram, M. S. |
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