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Issue Date | Title | Author(s) |
---|---|---|
28-Feb-2019 | Service quality versus service experience: an empirical examination of the consequential effects in B2B services | Roy, Subhadip; Sreejesh, S; Bhatiac, Sandhya |
Jun-2019 | Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India | Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. |
2019 | Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? | Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv |