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Issue Date | Title | Author(s) |
---|---|---|
8-Apr-2010 | Durable Goods: An Exploratory Study of Consumer Behaviour | Mehta, Subhash C. |
8-Apr-2010 | Purchasing Function in Indian Industry | Mehta, Subhash C. |
13-Apr-2010 | Effect of Sexual Illustrations on Brand - Product Recall: An Experimental Study | Mehta, Subhash C. |
22-Apr-2010 | Development of a Generalised Scale for Pre-Testing Print Advertisements | Mehta, Subhash C. |
23-Apr-2010 | Industrial Buyer Behaviour: Study of Supplier Evaluation | Mehta, Subhash C.; Khurana, Rakesh |
26-Apr-2010 | Marketing Orientation in Indian Industry | Mehta, Subhash C.; Joag, Shreekant G. |
13-Apr-2010 | Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives | Mehta, Subhash C.; Chawla, Deepak; Pandya, Anil; Roy, Surupa |
13-Apr-2010 | Predicting New Product Success: Role of Product-Category Related Variables | Mehta, Subhash C.; Pandya, Anil M. |