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Issue Date | Title | Author(s) |
---|---|---|
28-Oct-2005 | Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India | Vyas, Preeta H. |
27-Oct-2005 | Reconciling Dichotomies in marketing theory and practice | Jha-Dang, Priya; Koshy, Abraham |
20-Jul-2005 | Look the vendor sponsored my party | Varkkey, Biju |