IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
2016	Optimization of customized pricing with multiple overlapping competing bids	Dutta, Goutam; Natesan, Sumeetha R.
25-Jul-2016	Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience	Abhishek; Sinha, Piyush Kumar
2014	Cause related marketing - an Indian overview	Kureshi, Sonal; Thomas, Sujo
2014	Business to business marketing: a South-Asian Perspective(11th edition)	Hutt, M.D; Sharma, Dheeraj; Speh, T.W.
2014	Relationship marketing in online retailing - a meta-analytic approach	Varsha, Verma; Sharma, Dheeraj
2019	Path to sustainability: marketing in Indian startups	Yadandla, Aditya; Sharma, Mehak
2014	Marketing Management-1 (Slot-6) (End-Slot Exam) (2014-15)	Indian Institute of Management Ahmedabad
2013	Marketing Management 1 End-Slot Examination (2013)	Indian Institute of Management Ahmedabad
2013	Marketing - I (Slot-3) End Term Exam (2013)	Indian Institute of Management Ahmedabad
2014	Marketing 1 (Slot-3) (End-Term) (2014-15)	Indian Institute of Management Ahmedabad