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Issue Date | Title | Author(s) |
---|---|---|
2023 | Essays on the elements of consumer journeys in retailing | Akella, Laxminarayana Yashaswy |
7-Aug-2023 | Evolution of brand messaging by businesses due to Covid-19 | Rajesh, Shah Akshat; Mittal, Khanak |
9-Aug-2023 | Health tech in India: an overview | Pandey, Anshu; Singh, Shweta |
8-Aug-2023 | Multicultural marketing: should marketing campaigns be customized for subcultural divisions in India! | D, Priyanka; Roy, Utkarsh |
21-Mar-2022 | Consumer Behaviour in MBA entrence Exam Preparation | Sareen, Dhruva; Sahoo, Pratikshya |
7-Sep-2021 | Impact of social media influencers on consumer behaviour | K, Amritha; S, Prabu |
14-Aug-2023 | Furniture marketing in metaverse era | Das, Arkadip; Singh, Swati |
2022 | Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency | Choudhary, Darpan |
16-Aug-2023 | Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention | Jain, Ankur; Reshamwala, Rutvik |
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