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Issue Date | Title | Author(s) |
---|---|---|
9-Aug-2023 | Influencer marketing: understanding the narrative being constructed by influencers marketing products to the urban Indian population | Rathod, Himani; Sarkar, Saranya |
21-Mar-2022 | Social media analysis of changing job trends during pandemic | Aggarwal, Ashutosh; Moosaddee, Harshit |
8-Aug-2023 | Influencer marketing & impact on business | Natarajan, K R Anandh; Bansal, Divyansh |
21-Mar-2022 | Twitter sentiment & IPO performance – A cross-sectional examination in Indian context | Sarkar, Asitava; Jain, Prince |
21-Mar-2022 | Devising marketing strategies for consumer facing brands via social listening | Sharda, Gauri; Nayak, Purav |
21-Mar-2022 | Twitter engagement impact on Indian financial markets | George, Dogga V; M, Prashanth |
8-Aug-2023 | Shoppable videos: the untapped gold mine in ecommerce retail. | Bhatia, Richa; Wasad, Nishant |
16-Aug-2023 | Feasibility study for virtual humanoid influencer based marketing | Chandra, Utkarsh Manish; Singh, Jayant |
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