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Issue Date | Title | Author(s) |
---|---|---|
21-Jul-1978 | Lightwell match company | Dholakia, Ruby Roy; Dholakia, Nikhilesh; Bothra, Kiran C. |
21-Mar-1978 | The persuasive effect of source credibility: tests of cognitive response | Dholakia, Ruby Roy; Sternthal, Brian; Leavitt, Clark |
21-Apr-1978 | Personality trait theory and consumer behaviour | Dholakia, Ruby Roy |