IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
2014	Decision making process for bottom of the pyramid consumers: a case of FMCG products	Koul, Surabhi; Sinha, Piyush Kumar; Mishra, H. G.
2014	Teaching social entrepreneurship: development through the juxtaposition of heart and head	Sinha, Piyush Kumar; Bharthi, Pathak; Thomas, Sujo
2014	Impact of Store atmospherics on customer behavior: influence of response moderators	Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul
2014	Buying impulsive trait: an effective moderator for shopping emotions and perceived risk	Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul
2014	The effect of CRM stages along with brand images and values on sustainable corporate performance	Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot
2014	Elements of task definition shopping situations: a study in context of products high on haptic salience	Abhishek; Sinha, Piyush Kumar
2014	Impact of store format on shopping involvement	Sinha, Piyush Kumar; Uniyal, Dwarika Prasad
2014	Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters	Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi
2014	Buying impulsive trait: an effective moderator for shopping emotions and perceived risk	Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot
2014	Impact of consumer social responsibility and brand social responsibility image on brand loyalty	Sinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot