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Issue Date | Title | Author(s) |
---|---|---|
2015 | Price discount framings on product bundles with shipping surcharges in the Indian market: examining the weighted-additive and reference-dependent models | Sahay, Arvind; Mukherjee, Sumitava; Dewani, Prem Prakash |
2017 | Gold monetization in India as a transformative policy: a mixed method analysis | Narayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind |
2016 | Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context | Abhishek; Sahay, Arvind |
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