IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 19-Jun-2018 | Peeping into human mind for gen next marketing ideas | - |
| 23-Mar-2010 | Marketing of fresh water fishes in India | Srivastava, U. K. |
| 13-Aug-2010 | Market Structure Development in Bihar | Bapna, S. L. |
| 18-Aug-2010 | Ram Prakas Marketing Concept | Bapna, S. L. |
| 1-Oct-2012 | Marketing of Oilseeds and Oils in India: Presents and Future | Srivastava, U. K.; Sah, Abhay |
| 17-Oct-2012 | Marketing of Seeds in India: Status and Issues | Singh, Gurudev; Asokan, S. R. |
| 17-Aug-2010 | JWM Limited: Marketing Information System | Bapna, S. L. |
| 2015 | Impact of Dynamic Pricing in Organized Retail | S., Kanupradeep; Shaw, Srishti |
| 29-Jul-2014 | Study of switching behaviour under discounts: Strong brand vs. Weak brand | Mittal, Neha; Shekar, Raj; Biswas, Sumeet |
| 30-Aug-2010 | Merchant Mill Heroes of Tata Steel | Seshadri, D. V. R.; Tripathy, A. |
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