IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 11-Apr-2022 | Polarised social media discourse during COVID-19 pandemic: evidence from YouTube | Gupta, Samrat; Jain, Gaurav; Tiwari, Amit Anand |
| 4-Jan-2024 | Does centralization of online content regulation affect political hate speech in a country? A public choice perspective | Arayankalam, Jithesh; Soral, Prakriti; Khan, Anupriya; Krishnan, Satish; Bose, Indranil |
| 23-Jan-2024 | Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness | Shehzala; Jaiswal, Anand Kumar; Vemireddy, Vidya; Angeli, Federica |
| 8-Mar-2024 | How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement | Gupta, Samrat; Deodhar, Swanand J.; Tiwari, Amit Anand; Gupta, Manjul; Mariani, Marcello |