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Issue Date | Title | Author(s) |
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8-Mar-2024 | How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement | Gupta, Samrat; Deodhar, Swanand J.; Tiwari, Amit Anand; Gupta, Manjul; Mariani, Marcello |
2024 | Determination, estimation and enhancement of social media user engagement: a deep dive into sports marketing | Deep, Prakash, C. |
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