IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
27-Oct-2005	Role portrayals of men and women in Indian television advertising	Jha-Dang, Priya; Vohra, Neharika
27-Oct-2005	Reconciling Dichotomies in marketing theory and practice	Jha-Dang, Priya; Koshy, Abraham
27-Oct-2005	Gaps in GAAP : issues in nonprofit accounting and reporting in India	Gandhi, Shailesh
27-Oct-2005	Practices, pre-options and avenues of net-based promotions	Kureshi, Sonal; Vyas, Preeta H.
27-Oct-2005	Downsizing older employees: a study of India's public sector banks	D'Cruz, Premilla
28-Oct-2005	Identifying a framework for initiating, sustaining and managing innovations in schools	Sharma, Rajeev
27-Oct-2005	Contract farming of mint in Punjab	Singh, Gurdev
26-Oct-2005	Identifying cross-reactive pollen allergens: an empirical approach	Banerjee, Tathagata; Bhattacharya, S.; Roy, I.; Chatterjee, S.
28-Oct-2005	Role of the state in contract farming in Thailand: experience and lessons	Singh, Sukhpal
26-Oct-2005	Fisher information matrix of the Dirichlet-multinomial distribution	Banerjee, Tathagata; Paul, Sudhir; Balsuriya, Uditha