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Issue DateTitleAuthor(s)
8-Apr-2010Durable Goods: An Exploratory Study of Consumer BehaviourMehta, Subhash C.
8-Apr-2010Purchasing Function in Indian IndustryMehta, Subhash C.
13-Apr-2010Effect of Sexual Illustrations on Brand - Product Recall: An Experimental StudyMehta, Subhash C.
22-Apr-2010Development of a Generalised Scale for Pre-Testing Print AdvertisementsMehta, Subhash C.
23-Apr-2010Industrial Buyer Behaviour: Study of Supplier EvaluationMehta, Subhash C.; Khurana, Rakesh
26-Apr-2010Marketing Orientation in Indian IndustryMehta, Subhash C.; Joag, Shreekant G.
13-Apr-2010Role Conflict, Tension and Job Satisfaction: A Study of Medical RepresentativesMehta, Subhash C.; Chawla, Deepak; Pandya, Anil; Roy, Surupa
13-Apr-2010Predicting New Product Success: Role of Product-Category Related VariablesMehta, Subhash C.; Pandya, Anil M.