IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 21-Mar-2022 | Social media analysis of changing job trends during pandemic | Aggarwal, Ashutosh; Moosaddee, Harshit |
| 8-Aug-2023 | Influencer marketing & impact on business | Natarajan, K R Anandh; Bansal, Divyansh |
| 21-Mar-2022 | Twitter sentiment & IPO performance – A cross-sectional examination in Indian context | Sarkar, Asitava; Jain, Prince |
| 21-Mar-2022 | Devising marketing strategies for consumer facing brands via social listening | Sharda, Gauri; Nayak, Purav |
| 21-Mar-2022 | Twitter engagement impact on Indian financial markets | George, Dogga V; M, Prashanth |
| 8-Aug-2023 | Shoppable videos: the untapped gold mine in ecommerce retail. | Bhatia, Richa; Wasad, Nishant |
| 16-Aug-2023 | Feasibility study for virtual humanoid influencer based marketing | Chandra, Utkarsh Manish; Singh, Jayant |
| 2024 | Determination, estimation and enhancement of social media user engagement: a deep dive into sports marketing | Deep, Prakash, C. |
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