IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 19-Jul-2002 | Measuring the efficacy of marketing spends | Banerjee, Arindam; Awasthy, Dheeraj |
| 19-Jul-2002 | Road Map for successful CRM implementation | Banerjee, Arindam |
| 14-Oct-2001 | Price thresholds in a promotion Intensive environment: how consumers optimally make decisions on how much to buy | Banerjee, Arindam; Divakar, Suresh |
| 2-Nov-2007 | A savory challenge: innovative activities at India salt | Banerjee, Arindam; Bordia, Sarbari |
| 18-Oct-2001 | Optimal retail pricing model under multi-period consumer purchase planning horizon | Banerjee, Arindam |
| 25-Oct-2004 | A theory based explanation of differential consumer response to promotions | Jha-Dang, Priya; Banerjee, Arindam |
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