IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
19-Oct-2001	WTO and agricultural marketing	Sharma, Vijay Paul
28-Oct-2005	Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India	Vyas, Preeta H.
21-Jul-2010	Beliefs that Took a Beating	Ram Mohan, T. T.
14-May-2010	Market Research on Utilization of Management Information in India	Jain, Abhinandan K.; Rama Rao, T. P.; Jambhekar, Ashok
27-Oct-2005	Reconciling Dichotomies in marketing theory and practice	Jha-Dang, Priya; Koshy, Abraham
1-Nov-2006	Family and store choice	Sinha, Piyush Kumar; Tripathi, Sanjeev
6-Oct-2010	Understanding marketing approach for libraries	Jambhekar, Ashok
12-May-2010	Career Progress and Mobility of Management Graduates of Selected Institutions in India	Jain, Abhinandan K.; Saha, J. L.
12-May-2010	Financial Market and Financial Instruments	Singh, S. P.; Mukhopadhay, S.
1-Jun-2010	Manual for Marketing of Information Products and Services	Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H.