IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 9-May-2011 | Place of Origin Effects in Service Quality Perceptions among Indian Consumers | Banerjee, Bibek |
| 24-Sep-1987 | Marketing of fresh water Fishes in India | Srivastava, U. K. |
| 27-Sep-1989 | Inland fish marketing in India | Srivastava, U. K. |
| 4-Oct-1994 | Patterns of new product introduction in consumer product category in India | Koshy, Abraham; Angel, Anna |
| 27-Sep-1988 | An empirical analysis of cattle and hog basis relationships | Naik, Gopal; Lenthold, R.M. |
| 28-Sep-1989 | Productivity in marketing cooperatives: some issues | Singh, Gurdev |
| 5-Oct-1994 | Are land markets worsening the land distribution in progressive areas? a study of Meerut district in Western Uttar Pradesh | Mani, Gyanendra; Gandhi, Vasant P. |
| 19-Jul-2002 | Measuring the efficacy of marketing spends | Banerjee, Arindam; Awasthy, Dheeraj |
| 20-Jul-2010 | Taming the Corporate Despots | Ram Mohan, T. T. |
| 7-Jun-2010 | Portal on Management Literature on Marketing | Jain, Abhinandan K.; Rama Rao, T. P. |
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- 126 2010 - 2017
- 14 2000 - 2009
- 4 1990 - 1999
- 5 1982 - 1989