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Issue Date | Title | Author(s) |
---|---|---|
16-Apr-2022 | Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics | Roy, Subhadip; Attri, Rekha |
6-Jul-2022 | I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation | Roy, Subhadip; Sharma, Kirti; Choudhary, Sharuti |
17-May-2022 | The changing portrayal of children in Indian advertisements: a comparative study of the three decades | Roy, Subhadip; Choudhary, Sharuti |
12-Jan-2024 | Circular value creation through environmental entrepreneurship initiatives: A case-based exploration | Mohapatra, Subhalaxmi; Roy, Subhadip; Upadhyay, Arvind; Kumar, Anil |