IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Search
Add filters:
Use filters to refine the search results.
Item hits:
| Issue Date | Title | Author(s) |
|---|---|---|
| 27-Jul-2010 | Advertising claims, expectation fulfilment and product evaluation | Bhandari, Labdhi R. |
| 25-Mar-2010 | Creative approaches in advertising in India in the early nineties what criteria | Mukhopadhyay, Sipra |
| 14-Mar-2010 | A survey of advertising themes in 1970's | Mohan, Manendra |
| 3-Sep-2010 | Divya Bhaskar | Sinha, Piyush Kumar; Anand, Kamaljit |
| 2014 | Advertising and Sales Promotion Management (2014-15) (End-Term) | - |
| 13-Mar-2010 | Corporate image advertising | Shingi, P. M. |
| 2016 | Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements | Khandeparkar, Kapil |
| 14-Mar-2010 | Visuals in advertising | Shingi, P. M. |
| 27-Jul-2010 | Expert Advertising Agency | Nathan, S. V.; Bhandari, Labdhi R. |
| 27-Jul-2010 | Expert Advertising Agency - Teaching Note and Case Analysis | Nathan, S. V.; Bhandari, Labdhi R. |
Discover
Subject