IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 23-Sep-1987 | Creative strategies in Television advertising in India | Gupta, Nirmal K. |
| 2018 | Strategies of non-price competitionthe case of advertising in the Indian FMCG sector | Saini, Aashutosh; Dora, Hanumantu Kaushik; Bhatia, Sumiran |
| 29-Jul-2010 | Scope for Self Regulation in Advertising | Gupta, Nirmal K. |
| 2020 | PlusPin AIS: understanding DOOH platforms | Sanghvi, Meet Kumar Jigar; Gupta, Prakhar |
| 2020 | Understating the working and the impact of co-advertising in the space of movie trailers | Chhajer, Ananta; Nikam, Rudra |
| 2020 | Study on the effectiveness of different types of B2B advertising | Das, Kaustav; S., Sindhu |
| 7-Sep-2021 | Privacy paradox –producers’ data sharing preferences for advertising | Chitanvis, Sanat; Sharma, Uday |
| 7-Sep-2021 | Privacy paradox – consumers data sharing preferences for advertising | Das, Anmol; Jain, Divij Kishore |
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