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Issue Date | Title | Author(s) |
---|---|---|
6-Sep-2010 | MakeMyTrip.com (A) | Kar, Sanjay Kumar |
8-Sep-2010 | Consumer Behaviour based segmentation and marketing decisions: An experimental exercise (Teaching Note) | Kaul, Subhashini |
8-Sep-2010 | Consumer Behaviour based segmentation and marketing decisions: An experimental exercise | Kaul, Subhashini |
8-Sep-2010 | Tangy-Launching A Non-Vegetarian Snack Food | Sinha, Piyush Kumar; Sehgal, Amit |
13-Sep-2010 | Himachal Pradesh Growers Cooperative Marketing and Processing Society | Kolavalli, Shashi |
15-Sep-2010 | 3 - Roses | Banerjee, Bibek; Thachil, Paul |
15-Sep-2010 | Rin-Paste | Banerjee, Bibek |
15-Nov-2010 | Strategic Response to the Challenges Ahead in Marketing of Indian Dairy Products | Datta, Samar K. |
9-May-2011 | Path to Purchase | Sinha, Piyush Kumar |
9-May-2011 | Place of Origin Effects in Service Quality Perceptions among Indian Consumers | Banerjee, Bibek |
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