IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Devising a marketing strategy for a goat meat producer company in Tamil Nadu | G, Manisha; Krishna, Rahul |
| 2020 | Digital identity and marketing strategy for bottom of the pyramid businesses | Dutta, Sayan |
| 25-Oct-2021 | From silos to synergies: a systematic review of luxury in marketing research | Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; Haque, Tanjum |
| 14-Dec-2021 | Hype marketing: supreme | Pandiya, Kangana; Gupta, Shashwat |
| Dec-2022 | Leapclub.in-marketing and branding strategy for D2C vertical | Tak, Arpit; Sharma, Ayush; Garg, Lokesh |
| 7-Sep-2021 | Developing and implementing a marketing strategy and sales channels for artisans alliance of Jawaja | Verma, Antra; Dhasmana, Pranav |
| 21-Mar-2022 | Localisation & globalisation marketing strategy of MNC’s | Dilawri, Parneet Singh; Singhvi, Rachhit |
| 7-Sep-2021 | Impact of social media influencers on consumer behaviour | K, Amritha; S, Prabu |
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