IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 8-Jun-2010 | Strategies in Pricing, Sales and Distribution and Marketing Communication: 9 Case Studies | Sahay, Arvind |
| 22-Jul-2010 | Wild Side of the Borderless World | Sahay, Arvind |
| 26-Nov-2013 | Market-Driving Behaviors: A Framework for Developing Theory and Practice | Sahay, Arvind |
| 27-Nov-2013 | Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context | Abhishek; Sahay, Arvind |
| 3-Aug-2009 | Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions | Kaul, Subhashini; Sahay, Arvind; Koshy, Abraham |
| 30-Aug-2010 | Naukri.com | Sahay, Arvind |
| 30-Aug-2010 | Pramati Technologies | Sahay, Arvind |
| 30-Aug-2010 | Sai Coating: Detonation Spray Gun | Sahay, Arvind |
| 30-Aug-2010 | Hewlett Packard India | Sahay, Arvind; Swaminathan, Ravi |
| 30-Aug-2010 | Bangalore Integrated Systems and Solutions | Sahay, Arvind |
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