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Issue Date | Title | Author(s) |
---|---|---|
8-Jun-2010 | Strategies in Pricing, Sales and Distribution and Marketing Communication: 9 Case Studies | Sahay, Arvind |
22-Jul-2010 | Wild Side of the Borderless World | Sahay, Arvind |
26-Nov-2013 | Market-Driving Behaviors: A Framework for Developing Theory and Practice | Sahay, Arvind |
27-Nov-2013 | Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context | Abhishek; Sahay, Arvind |
3-Aug-2009 | Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions | Kaul, Subhashini; Sahay, Arvind; Koshy, Abraham |
30-Aug-2010 | Naukri.com | Sahay, Arvind |
30-Aug-2010 | Pramati Technologies | Sahay, Arvind |
30-Aug-2010 | Sai Coating: Detonation Spray Gun | Sahay, Arvind |
30-Aug-2010 | Hewlett Packard India | Sahay, Arvind; Swaminathan, Ravi |
30-Aug-2010 | Bangalore Integrated Systems and Solutions | Sahay, Arvind |
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