IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2006 | Branding and online advertisement inventory management strategy for Indiamart.com | Lingala, Ganapathi Srinivas; Lama, Aurvind |
| 27-Dec-2013 | IIM-A to decode Big B magic in state's tourism | Unnithan, Chitra |
| 21-Aug-2009 | A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers | Kaul, Subhashini |
| 21-Aug-2013 | Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands | Moutinho, Luiz |
| 2000 | Branding cotton | Narayan, T. M.; Prasad, Priya B. |
| 1996 | Branding of commodities recent phenomena | Raman, Anuragi; Sengupta, Arindam |
| 10-Feb-1998 | Role and effectiveness of branding in rural markets | Kumar, Sandeep; Gupta, Vivek |
| 29-Jul-2014 | Study of switching behaviour under discounts: Strong brand vs. Weak brand | Mittal, Neha; Shekar, Raj; Biswas, Sumeet |
| 2016 | A lovable personality: the effect of brand personality on brand love | Roy, Pinaki; Khandeparkar, Kapil; Motiani, M. |
| 1996 | Branding and positioning of commodities | N, Sathish; K. K., Abdurahiman |