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Issue Date | Title | Author(s) |
---|---|---|
21-Aug-2009 | Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour | Kaul, Subhashini |
21-Aug-2009 | Hedonism and Culture: Impact on Shopper Behaviour | Kaul, Subhashini |
7-Jul-2016 | Consumer behaviour (2016) (End term examination) | - |
1995 | Lifestyles and attitudes of rural consumers with implications for marketers | Vasudeven, Vandana; Kanyal, Vikrant |
2008 | Store format choice behavior for planned purchases – a case of bulk grocery | Anand, Kamaljit S. |
1998 | Consumer evaluation of brand extensions: the process, and moderating role of involvement | Ganapathy, Shobha |
1997 | Study of the repurchase behaviour of farmers: case of the Indian tractor market | Saxena, Amar |
10-Feb-1998 | Role and effectiveness of branding in rural markets | Kumar, Sandeep; Gupta, Vivek |
2017 | The influence and interaction of online store brand and product brand on pre-purchase and post-purchase consumer behaviour | Kumar K., Jithesh |
7-Jun-2021 | Studying the science of human behaviour | - |
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