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Issue Date | Title | Author(s) |
---|---|---|
27-Jun-2016 | Marketing is all about the moments of truth | - |
18-Sep-2014 | Marketing conclave at IIM-A | - |
5-Jan-2015 | Confused about future? Find out what's the best option for you | - |
2007 | Trust and shopper patronage intentions: impact of congruity in store-shopper relationships | Kaul, Subhashini |
2005 | Relationship of prior product knowledge to pre-purchase information search ;a motivation theory approach | Awasthy, Dheeraj |
19-Jun-2018 | Peeping into human mind for gen next marketing ideas | - |
2003 | Market for mortage backed securities in India | Salva, Shashank; Ramnath, Balasubramanian |
2008 | Takeover of Hutch by Vodafone: an analysis of brand re-positioning | Mullar, Dushyant; Kapoor, Shruti |
2004 | Evaluation of growth strategy of Zydus Cadila | Prakash, Eaishvarya |
2003 | Identification and implementation of CRM strategies for eRetailing businesses in India | M., Rajasekhar; Pande, Rakesh |
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- 22 2020 - 2023
- 40 2010 - 2019
- 12 2001 - 2009